Welcome to Mo. Farooqui
Seasoned professional specializing in Quality of Earnings (QoE) and EBITDA analysis — plus real estate, marketing, and investing.
Seasoned professional specializing in Quality of Earnings (QoE) and EBITDA analysis — plus real estate, marketing, and investing.
From a young age, hard work, dedication, ambition, and being a lifelong student have driven me. I explore unique opportunities, build skills, and nurture relationships. I bring these values to every engagement — personal and professional. Over the years, that curiosity and persistence have taken me from early entrepreneurial experiments to founding Sound Marketing Canada Inc., scaling technology-driven marketing solutions, and later expanding into investments, quality of earnings (QoE) analysis, and underwriting. I’ve learned to thrive in complex and highly regulated environments, whether launching AI-powered apps, analyzing multi-million-dollar deals, or helping small businesses and investors grow with clarity and precision. Resilience — strengthened by personal setbacks — has fueled my passion for solving hard problems and empowering others to create sustainable success.
All prices in CAD — subject to scope.
Audit, optimize, and protect your online presence across platforms.
Get startedAI‑driven marketing, SEO, lead gen, and analytics. Building predictive tools (Sound AI) and deploying modern funnels for SMBs and government procurement support.
QoE and EBITDA diligence, mortgage and credit underwriting, and portfolio strategy across equities, ETFs, forex, and commodities.
A quick journey through key milestones, with product, growth, and impact highlights.
Left university to build a modern marketing & technology firm focused on real estate and SMB growth.
Expanded SEO, lead‑gen, and analytics; partnered with Shopify, Google, Facebook, BBB & Ariba SAP.
Confirmed BN/HST, NCAGE/CAGE, and UEI; continued procurement readiness and NAICS coverage.
Advanced predictive marketing tooling on Google Cloud; Android/iOS app initiatives and chatbot features.
Job creation, training, diversity & inclusion, and knowledge transfer initiatives formalized.
Sound Marketing presence on Apple App Store and Google Play; expanded underwriting/QoE and consulting work.
Left university in 2018 to create Sound Marketing Canada Inc., growing it into a multi‑service platform integrating marketing, technology, and investing solutions.
Founder and strategist behind Sound Hedge Fund Corporation — focusing on risk-managed equity, fixed income, and alternative investments with advanced quantitative and fundamental analysis. Expertise in long/short strategies, liquidity management, and compliance for private funds.
Evaluating and selecting mutual funds with strong fundamentals, aligning retail investors with institutional‑grade analysis. Quality of earnings deep dives, factor exposure, and disciplined rebalancing for long-term growth.
Mortgage and credit underwriting, risk assessment, QoE diligence for M&A and investment decisions, scenario modeling, and cash flow review.
Predictive marketing tool leveraging machine learning to forecast revenue and trends, deployed on Google Cloud with Android/iOS interfaces and chatbot features.
SEO, analytics, lead-gen automations, data dashboards, and omni-channel ad funnels integrated for SMBs and government procurement opportunities.
Shopify retail experiences with international shipping, growth on App Store and Google Play, and streamlined online profile management tools.
Providing opportunities for youth, newcomers, Indigenous peoples, women, and persons with disabilities. Mentoring and supervising Canadians and permanent residents.
Investing in training, upskilling staff, and fostering long-term economic inclusion through direct mentorship and technical skill development.
Formerly at CIBC, providing mortgage advice and underwriting for a range of clients including first-time homebuyers and investors. Expertise in structuring complex lending solutions and negotiating competitive terms.
Experience with Toronto’s competitive residential and commercial markets. Specialized in pre-construction condos and wealth-building strategies through property acquisition and development.
Driving digital campaigns, branding, and lead generation at Sound Marketing. Built high-converting funnels and managed multi-channel advertising budgets to maximize ROI for clients and internal ventures.
Advised investors and acquirers by providing deep QoE analyses, EBITDA adjustments, and risk assessments. Ensured accurate valuation and strong return on investment.
Led marketing for brands across finance, legal, and e-commerce sectors. Delivered SEO strategies, lead pipelines, and content campaigns boosting conversion rates by up to 200%.
Active content creator through blogs and podcasts about investing, real estate, and entrepreneurship. Offers mentorship sessions and career guidance to young professionals and founders.
Growing multi-platform presence with engagement across LinkedIn, Instagram, and YouTube. Known for actionable insights and thought leadership in finance and business strategy.
In-depth understanding of Canadian and US compliance frameworks, licensing, and governance. Experience preparing legal filings and affidavits, including for urgent hearings during COVID‑19.
Ontario paralegal services via Liberty Legal Hub. Expertise in Small Claims, landlord‑tenant, contract disputes, and debt recovery litigation support.
Machine learning models leveraging data ingestion pipelines, predictive analytics, and user-friendly dashboards for actionable marketing and investment insights.
Experience building iOS and Android apps in SwiftUI and Kotlin; integrated chatbot features and HTML rendering in native apps.
Google Cloud utilization for scalable marketing analytics, secure app hosting, and machine learning training pipelines.
Analyzed multiple seven‑figure deals in real estate and private equity, providing thorough diligence, scenario testing, and ROI optimization for investors.
Strong record of accurate risk evaluation and cost of capital optimization, supporting profitable lending and investment decisions.
From a young age, I was driven by curiosity and ambition. After experiencing personal setbacks — including the loss of my family home in 2021 — I doubled down on resilience and problem‑solving. Leaving university in 2018, I took the leap to create Sound Marketing Canada Inc. with the vision of empowering businesses with next‑generation marketing and financial clarity.
My experience across law, finance, and technology converged into one mission: to help others navigate complexity, create wealth, and grow sustainably.
Schedule a 1‑on‑1 consultation for QoE analysis, underwriting, marketing strategy, or investment planning.
Open My Calendar“Working with Mo transformed our approach to financial due diligence. His QoE analysis saved us from a poor acquisition and helped us negotiate better terms.”
“Mo’s marketing strategies drove a 200% increase in qualified leads for our real estate projects. A true partner in scaling business.”
“Professional, insightful, and highly technical. Mo helped optimize our underwriting process and unlock capital efficiency.”